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Gustavo Molina, e-commerce.

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Automotive marketplace for Gustavo Molina Autos, a Guatemalan dealership — new and used vehicle inventory with advanced filtering (brand, type, year, transmission, price), WhatsApp lead capture, and multi-branch scheduling.

2022
shipped
01 · Overview 2022
Gustavo Molina — hero shot

Dealership inventory with deep filtering and WhatsApp lead capture.

E-COMMERCE
02 · Problem

Gustavo Molina runs a multi-line dealership (Mazda, Isuzu, Toyota, Chevrolet, Honda, Subaru, Kia, Nissan) across four branches (Zona 9, Zona 10, Cobán, Petén) with new and used inventory, financing, insurance and master lease — and needed one online surface where a buyer could narrow by brand, type (camión, panel, microbús, sedán, pick up, SUV) or condition and land straight on a WhatsApp conversation with the right sales rep.

03 · Solution

A WordPress-backed inventory site with the dual Por Marca / Por Tipo finder, tabbed modes (Encuentra tu Auto / Ofertas / Nuevos Ingresos / Vender mi Carro), side-panel filters (year, transmission, price), Todos/Usados/Nuevos toggle, a Comparar speed-dial, vehicle galleries served from S3 and a floating WhatsApp CTA — plus secondary sections for Seguros, Master Lease, Accesorios, Carretones, Negocios sobre Ruedas and Taller.

04 · Stack
  • WordPress
  • AWS S3
  • JS
05 · In Production 2022

Live at gustavomolina.com as the dealership's main inventory, lead-capture and post-sale surface — new and used stock, financing and service scheduling in one place.

06 · Outcome

Every buyer path — brand, body type, new/used, offer, trade-in — funnels into a WhatsApp thread with the right rep. Sales, taller and seguros all live under one roof instead of a patchwork of landing pages.

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